As online shopping continues to rise in popularity, last-mile delivery – the final leg of the supply chain where goods are delivered to the customer’s doorstep – has become increasingly important. However, one of the biggest challenges facing last-mile delivery is traffic. In this blog post, we’ll take a closer look at the impact of traffic on last-mile delivery and how it can be addressed.
Traffic congestion is a major issue in cities around the world. According to a study by INRIX, drivers in London spent an average of 149 hours in traffic in 2019, costing them around £1,680 each in wasted time and fuel. With delivery drivers making multiple stops throughout the day, traffic congestion can significantly delay delivery times, leading to frustrated customers and increased costs for delivery companies.
Another factor to consider is the environmental impact of traffic. The increase in delivery trucks on the road has contributed to air pollution and carbon emissions. This has led to a growing concern about the sustainability of last-mile delivery and the need to find more eco-friendly alternatives.
So, what can be done to address the impact of traffic on last-mile delivery? One solution is the use of alternative delivery methods, such as bicycles, electric scooters, or even drones. These modes of transportation can be more efficient in congested urban areas and have a lower environmental impact. In fact, some cities have already implemented bike lanes and pedestrian-only areas to encourage the use of alternative delivery methods.
Another approach is to use data and technology to optimise delivery routes and schedules. By analysing traffic patterns and other variables, delivery companies can identify the most efficient routes and times to make deliveries. This not only reduces delivery times but also helps to minimize the number of vehicles on the road.
Lastly, it’s important for delivery companies to communicate with their customers about potential delays due to traffic congestion. Providing real-time updates and estimated delivery times can help manage customer expectations and reduce frustration.
In conclusion, traffic congestion is a significant challenge for last-mile delivery, but there are solutions available. By using alternative delivery methods, leveraging data and technology, and improving communication with customers, delivery companies can mitigate the impact of traffic and provide a better delivery experience for everyone involved.
If you’re a delivery company looking to improve your last-mile delivery operations, consider implementing alternative delivery methods or utilising data and technology to optimise your routes. And don’t forget to keep your customers informed about any potential delays due to traffic congestion. Learn more about how Finmile can help improve your last-mile delivery options here.